Azari Law

My name is Omid Azari. I'm the founder of Azari Law, and I run the day-to-day operations at the office.

What surprised me about using the Reflekt AI system is how receptive a lot of people were to it. I thought we'd have a lot of push back, especially from new leads and clients, but what's been impressive is there's not been any real push back from clients. We haven't really had any push back from potential clients.

In terms of the cost, it's a lot more cost effective than the previous answering service systems we were using. And with the information it's gathering, the errors have been much less than the comparable human answering service we had in place.

On the first weekend we implemented the Reflekt AI system, one of the first calls I listened to was a very nice lady. I looked at her intake that was done by the AI, and obviously I was nervous that the person was going to hang up, or ask for a human being. It did a pretty complete intake. When I called her back to follow up on the lead, to send her the retainer and the next steps, she told me that at some point in the beginning of the call she actually thought she was talking to a real human being.

So it reflected a human touch on the AI system. I kind of don't even believe it as I'm saying it right now. It sounds so out of context for AI to have a human touch, but she thought it was a human being on the other side, which was impressive.

This isn't to cut out the human process from our law firm. It was just to make us more efficient with what we already do, and allow our team to spend their time on more essential tasks.

There's a new level of comfort with the AI. We still double check the work that's being done and processed by it, but everybody's feeling a lot more comfortable, because it was a completely new process for us. I think there's something here that's here to stay. Streamlined and efficient.