Pricing comparison
Ruby's published per-minute plans, what they cost at real intake length, and how flat AI-intake pricing compares.
Ruby is the most established virtual receptionist brand in the small-business market, with a strong reputation for caller experience. It is priced per minute, which changes the math for a firm whose most valuable calls are its longest.
Pricing verified September 3, 2026.
Pricing comparison
Compare the estimated monthly cost of Ruby's virtual receptionist plans with Reflekt Legal's published flat-rate pricing.
How many calls do you receive each month?
Ruby estimated cost
~$720/mo
200 minutes · includes up to 200 mins
Reflekt Legal monthly cost
Free
Free Solo · includes up to 30 calls
You save
~$720/mo
100% less with Reflekt Legal
Reflekt Legal plans
Free Solo
Free
Up to 30 calls/mo
Base
$500/mo
250 calls/mo · $2/call over
Growth
$1,000/mo
500 calls/mo, phone payments · $2/call over
Enterprise
Custom
High volume, AI outbound calling
Included with Reflekt
Full case-specific intake on every call
CRM sync to Filevine, Lead Docket, Clio, MyCase and more
No call-length pricing penalty
Volume discounts available at higher volumes
Ruby prices as published and verified September 3, 2026. Estimates use the lowest applicable published Ruby plan, including overage where needed. Per-minute plans assume a 4-minute average call.
Price list
Ruby Virtual Receptionist · Billed per minute | ||
|---|---|---|
| Plan | Minutes/month | Price |
50 minutes | 50 min Effective rate: $5.00/min | $250/mo |
100 minutes | 100 min Effective rate: $3.95/min | $395/mo |
200 minutes | 200 min Effective rate: $3.60/min | $720/mo |
500 minutes | 500 min Effective rate: $3.45/min | $1,725/mo |
Ruby
Virtual Receptionist · Billed per minute
50 minutes
$250/mo
50 min
Effective rate: $5.00/min
100 minutes
$395/mo
100 min
Effective rate: $3.95/min
200 minutes
$720/mo
200 min
Effective rate: $3.60/min
500 minutes
$1,725/mo
500 min
Effective rate: $3.45/min
Billed in 60-second increments, rounded up, including after-call notes. Every tier includes 24/7 answering, bilingual handling, scheduling and intake. No setup fee.
Why the billing model matters
Ruby bills in 60-second increments, rounded up. A call lasting 1:12 bills as two minutes, and billing includes the time the receptionist spends writing after-call notes.
Personal injury and other detailed intake runs long. At a 4.5-minute average across 250 calls a month, a firm is looking at roughly 1,125 billable minutes, more than double Ruby’s largest published plan, which puts it into individually-quoted territory.
Cost at real call volume
The same monthly call volume priced on Reflekt Legal and on Ruby, for a solo practice and for a growing firm.
Scenario
Reflekt Legal
Flat monthlyRuby
per minuteSolo / small firm
60 calls/month at a 4-minute average (240 billable minutes).
$500/mo
Base plan. Flat monthly price, call length never changes the cost
~$865/mo
200-minute plan plus 40 overage minutes. Overage rate not published
Growing firm
250 calls/month at a 4.5-minute average (~1,125 billable minutes).
$500/mo
Base plan. Flat monthly price, call length never changes the cost
~$3,880/mo
Above the top published tier. Blended at $3.45/min
Solo / small firm
60 calls/month at a 4-minute average (240 billable minutes).
Reflekt Legal
$500/mo
Base plan. Flat monthly price, call length never changes the cost
Ruby
~$865/mo
200-minute plan plus 40 overage minutes. Overage rate not published
Growing firm
250 calls/month at a 4.5-minute average (~1,125 billable minutes).
Reflekt Legal
$500/mo
Base plan. Flat monthly price, call length never changes the cost
Ruby
~$3,880/mo
Above the top published tier. Blended at $3.45/min
Illustrative pricing based on the figures shown. Estimated Ruby totals may vary with call duration and overage.
Predictable pricing
One flat monthly plan. No surprise charges when calls run long.
Feature
Reflekt Legal
Flat monthlyRuby
per minuteBilling model
Flat monthly plan
Per minute, 60-second rounding
Cost of a 20-minute intake call
Same as any other call
~$69–$100 depending on tier
Entry price
Free (up to 30 calls); $500/mo Base
$250/mo for 50 minutes
Bilingual
Included
Included
Setup fee
None
None
Scaling with volume
Flat by plan
Cost grows with minutes handled
Billing model
Reflekt Legal
Flat monthly plan
Ruby
Per minute, 60-second rounding
Cost of a 20-minute intake call
Reflekt Legal
Same as any other call
Ruby
~$69–$100 depending on tier
Entry price
Reflekt Legal
Free (up to 30 calls); $500/mo Base
Ruby
$250/mo for 50 minutes
Bilingual
Reflekt Legal
Included
Ruby
Included
Setup fee
Reflekt Legal
None
Ruby
None
Scaling with volume
Reflekt Legal
Flat by plan
Ruby
Cost grows with minutes handled
Find your fit
Both can be a strong choice. The difference is how your firm handles calls and intake.
Ruby
Established small-business brand
A long track record and a broad customer base outside legal.
Short calls
If your average call is under two minutes, per-minute billing is efficient.
One vendor for phones and chat
Ruby can host your business number and replace your phone bill.
Best when
You run a general or transactional practice with short, routine calls.
or
Reflekt Legal
Call length never changes the price
A 20-minute intake costs the same as a 40-second wrong number.
Intake inside your CRM
Structured case data lands in Filevine, Lead Docket, Clio, or MyCase.
Unlimited concurrency
Simultaneous calls are handled without added per-minute cost.
Best when
Your calls run long and you want a bill that does not track talk time.
Want the full breakdown?
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Sources, verified September 3, 2026
Ruby plans and pricing