Pricing comparison
Ruby's published per-minute plans, what they cost at real intake length, and how flat AI-intake pricing compares.

Ruby is the most established virtual receptionist brand in the small-business market, with a strong reputation for caller experience. It is priced per minute, which changes the math for a firm whose most valuable calls are its longest.
Pricing verified September 3, 2026.

Pricing comparison
Compare the estimated monthly cost of Ruby's virtual receptionist plans with Reflekt Legal's published flat-rate pricing.
How many calls do you receive each month?
Ruby estimated cost
~$720/mo
200 minutes · includes up to 200 mins
Reflekt Legal monthly cost
Free
Free Solo · includes up to 30 calls
You save
~$720/mo
100% less with Reflekt Legal
Reflekt Legal plans
Free Solo
Free
Up to 30 calls/mo
Base
$500/mo
250 calls/mo · $2/call over
Growth
$1,000/mo
500 calls/mo, phone payments · $2/call over
Enterprise
Custom
High volume, AI outbound calling
Included with Reflekt
Full case-specific intake on every call
CRM sync to Filevine, Lead Docket, Clio, MyCase and more
No call-length pricing penalty
10% off with a yearly commitment
Volume discounts available at higher volumes
Ruby prices as published and verified September 3, 2026. Estimates use the lowest applicable published Ruby plan, including overage where needed. Per-minute plans assume a 4-minute average call.
Price list
Ruby
Virtual Receptionist · Billed per minute
| Plan | Minutes/month | Price |
|---|---|---|
| 50 minutes | 50 min Effective rate: $5.00/min | $250/mo |
| 100 minutes | 100 min Effective rate: $3.95/min | $395/mo |
| 200 minutes | 200 min Effective rate: $3.60/min | $720/mo |
| 500 minutes | 500 min Effective rate: $3.45/min | $1,725/mo |
50 minutes
$250/mo
50 min
Effective rate: $5.00/min
100 minutes
$395/mo
100 min
Effective rate: $3.95/min
200 minutes
$720/mo
200 min
Effective rate: $3.60/min
500 minutes
$1,725/mo
500 min
Effective rate: $3.45/min
Why the billing model matters
Ruby bills in 60-second increments, rounded up. A call lasting 1:12 bills as two minutes, and billing includes the time the receptionist spends writing after-call notes.
Personal injury and other detailed intake runs long. At a 4.5-minute average across 250 calls a month, a firm is looking at roughly 1,125 billable minutes, more than double Ruby’s largest published plan, which puts it into individually-quoted territory.

Cost at real call volume
The same monthly call volume priced on Reflekt Legal and on Ruby, for a solo practice and for a growing firm.
| Scenario | Reflekt LegalFlat monthly | Rubyper minute |
|---|---|---|
Solo / small firm 60 calls/month at a 4-minute average (240 billable minutes). | $500/mo Base plan. Flat monthly price, call length never changes the cost | ~$865/mo 200-minute plan plus 40 overage minutes. Overage rate not published |
Growing firm 250 calls/month at a 4.5-minute average (~1,125 billable minutes). | $500/mo Base plan. Flat monthly price, call length never changes the cost | ~$3,880/mo Above the top published tier. Blended at $3.45/min |
Illustrative pricing based on the figures shown. Estimated Ruby totals may vary with call duration and overage.
Predictable pricing
One flat monthly plan. No surprise charges when calls run long.
| Feature | Reflekt LegalFlat monthly | Rubyper minute |
|---|---|---|
Billing model | Flat monthly plan | Per minute, 60-second rounding |
Cost of a 20-minute intake call | Same as any other call | ~$69–$100 depending on tier |
Entry price | Free (up to 30 calls); $500/mo Base | $250/mo for 50 minutes |
Bilingual | Included | Included |
Setup fee | None | None |
Scaling with volume | Flat by plan | Cost grows with minutes handled |
Find your fit
Both can be a strong choice. The difference is how your firm handles calls and intake.

Ruby
Established small-business brand
A long track record and a broad customer base outside legal.
Short calls
If your average call is under two minutes, per-minute billing is efficient.
One vendor for phones and chat
Ruby can host your business number and replace your phone bill.
Best when
You run a general or transactional practice with short, routine calls.

Reflekt Legal
Call length never changes the price
A 20-minute intake costs the same as a 40-second wrong number.
Intake inside your CRM
Structured case data lands in Filevine, Lead Docket, Clio, or MyCase.
Unlimited concurrency
Simultaneous calls are handled without added per-minute cost.
Best when
Your calls run long and you want a bill that does not track talk time.
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Sources, verified September 3, 2026
Ruby plans and pricing